Finding your Place/an Advert

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Reading

Task
  1. Read the text
  2. Do the exercises.


ADVERTISEMENTS

Teenagers are a very important factor of America’s economy. They spend a large amount[1] on clothes and technology every month. 76% of US teens spend up to 4 hours at the mall each weekend. As a matter of fact there is a whole range of advertising companies which have specialized in producing adverts that attract teenagers.

One of the most used tactics to sell to a teen is to use someone they respect or idolize. In Pepsi’s advert with Britney Spears for example the message is clear: Drink this and be sexy! Other companies like Benetton decided to use incredibly shocking images – a dying AIDS victim or a newborn baby covered in blood … no actual woollen clothing! These advertisements were some of the most successful and famous ever, as people started talking about them as soon as they saw them. An advert for a children’s charity, Barnados, showing a baby taking heroine was also one of the most eye-catching and even though it was not aimed at teens, it attracted teens’ attention. The message again was clear: If kids aren’t cared for when they are young, they turn to drugs when they are older.

Persuading[2] teens not to do something can be as difficult as persuading them to do something. America’s anti-drugs campaigns failed when they explained the physical dangers to the teens. This might be because teens believe the information is dramatized or they’ve already seen so many shocking images. So the USA tried new ads that they hoped would finally prevent teens from taking drugs. They linked buying drugs to supporting terrorism. The ads showed teens saying ”If I bought drugs, I helped murder families in Columbia”. The advertisements end with a voice saying “Where do terrorists get their money? If you buy drugs some of it might come from you.” The advertisements were so shocking that many adults opposed them.

Some parents think that these advertisements have gone too far. They want to protect their children from shocking and offensive images and want these advertisements to be banned from television and newspapers. (347 words)

  1. amount = a sum of money, Wert, Summe, Anzahl
  2. to persuade = überzeugen

► 1. Say if these statements are true, false or not in the text.

1. US teenagers spend a lot of money when they go shopping. (true) (!false) (!not in the text)

2. The Benetton advertisements were widely discussed.(true) (!false) (!not in the text)

3. Famous stars get a lot of money, if they perform in advertisements. (!true) (!false) (not in the text)

4. America’s anti drug campaign was successful.(!true) (false) (!not in the text)

5. The teenagers don’t believe what the anti drug campaign says. (true) (!false) (!not in the text)

Use of vocabulary

► 1. Put in synonyms.

a. act or dance on a stage: to perform
b. The people watching a show or play: the audience
c. to be in a difficult situation: to be in trouble
d. to become successful (Klasse 6) : to achieve something
e. the arts of music, dance and drama: the performing arts

► 2. Write in synonyms.

a. act or dance on a stage: to perform()
b. The people watching a show or play are the audience()
c. to be in a difficult situation: to be in trouble()
d. to become successful (Klasse 6) : to achieve() something
e. They had the opportunity/ chance() to get famous.

► 3. Write in opposites.

1. The ballet wasn't a failure, it was a success().
2. The tickets were were cheap and not expensive().
3. The girls dressed fashionably, but some of the boys had only casual() clothes.
4. The stage was really bright but the audience sat in the dark() - a good opportunity to make out.

Word families

Wortfamilie "choose"

► 4. Use drag and drop to find the right words of the same family!

ACTIVE  This is a fun activity ! You must look at the green words below.
CHOSE  and choose the best one. Take care and look again whether
CHOOSE  you have chosen the correct form. If you do these exercises
IMPROVEMENT  every day, you'll improve your knowledge more and more.
TO ADVISE  I think this is a good piece of advice .
PRACTICAL  An English proverb says "Practice makes perfect!"
CHOOSE  You have the choice to get better grades.

► 5. Now write in the correct word of the same word family!

SUCCESS  The children were very successful() !
PROFESSION  They worked like pros and made a professional() piece of work
STUDY  Mary met a Year-9- student() and talked with him.
PERFORMER  He was a dancer in the performance ().

Use of Structures

Slogans

► 1. Put these sentences together correctly - so that these advertisement slogans make sense.

1 If a man has money it's usually a sign that he knows how to take care of it.
2 If you prefer to drive you'll find a free parking space reserved for you.
3 If all this seems like yesterday see what tomorrow could bring!
4 If you think it’s expensive think again.
5 If you should see furniture like this in a shop, it would probably cost at least twice as much!
6 If I were you, I wouldn't be satisfied with second-best.

7 If and when your six numbers come up you will share in a guaranteed minimum of $1.000.000.000 in tax-free cash!
8 Wouldn’t it be better if you had control over your payments rather than the other way round?
9 How can you meet the right person if you're not even meeting the right people?
10 If this doesn’t tempt you nothing will.
11 And if we may draw a conclusion from five generations of experience, it will be this: choose once but choose well!

Can you guess what these slogans advertise -or what sort of person they are trying to attract?

→ I think slogan number 1 might advertise … / could be from an advert for …

mixed if-sentences

► 2. Put in the correct verb forms. Be careful: The conditional sentences are type 1 or type 2.

1. If I were you I would buy the new product.
2. If you buy the new product, you will be happy.
3. I would be surprised if they kept their promises.
4. Mum, Paluten is really famous and he buys it, too.


Be Careful!

There's one gap in each if-sentence.

  1. Take a look at the other half and look at the tense use.
  2. Decide on the type.
  3. Fill in the gap with the verb in the correct form!


► 3. Now write in the correct verb forms. Be careful: The conditional sentences are type 1 or type 2.

1. If I were(be) you, I would buy the new product.
2. If Paluten who is really famous buys(buy) this, I'll buy it, too.
3. I would be(be) surprised if they kept their promises.
4. If dad doesn't buy(not, buy) the new product, his children won't be happy.

Project

Choose a product that is interesting or unusual.
  1. Decide who your ad is for.
  2. Choose a good photo. The photo should speak for itself.
  3. The text should be simple and the message should be clear. The text should speak to the reader, so use questions and imperatives.


Task

Make and design your ad.

  1. Choose your product.
  2. Think: What is good about the product or event? What kind of people should buy the product or take part in the event (for example teenagers, adults, people interested in fashion, romantic people,...)?
  3.   Choose pictures or photos.
  4. Write the text. Think of a catchy slogan.
    • Use conditional clauses.
  5.  Make a draft of the ad. You can use a computer or a large piece of paper.
  6.  Check your draft. Has it got all the important information? Check the spelling too.



Your ad must be finished by Feb 7, 2021!